Kristina Valius

With almost two decades of experience working in design communications, Kristina’s expertise lies in brand identity, art direction, packaging and retail design and advertising/social media for luxury and lifestyle brands.

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Born in Toronto and growing up between Canada and Ibiza, Kristina was influenced by European as well as North American style and culture, graduating from Ontario College of Art.

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Kristina spent several years working for top Canadian design agencies, XYZ Design and Mosaic Communications with clients including major consumer brands such as Coca Cola, The Body Shop, Allied Domecq, Bacardi Martini, Hasbro, Pepsi, and Labatt Interbrew. She also designed for fashion and luxury brands such as Four Seasons Hotels and Anne Klein Jewellery before moving to the UK.

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Since moving into freelance consulting, Kristina has built up an impressive client list in the luxury brands sector including art directing David Linley’s brand look and feel covering all advertising and catalogue design as well as Diageo’s ultra-premium Reserve Brands and Guinevere Antiques.

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Scope of work has included brand identity design and marketing materials for Rocco Forte Hotels, a packaging range for the Four Seasons George V Hotel in Paris, Maison Blanc, as well as brand identity design and collateral materials for top end London restaurants including Geales, Franco’s and Nozomi, concept work for LK Bennett as well as a global ad campaign for Nomination Jewellery, Italy, and packaging design for the incredibly successful Soulful Food Company, and the creation of the new sports makeup range, SPORTFX, for Sports Direct.

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Kristina also designed and developed the brand for Gilpin’s Gin “World’s Best Gin” (World Drink Awards 2014). Gilpin’s Gin won “Best Label” in the 2012 UK Packaging Awards and a Gold Medal (Design) in the 2017 Bartenders Brand Awards for FincaXu Botanical Spirit.

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Kristina’s passion for design + travel + art is a part of her lifestyle.