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Kristina Valius

Strategy, Pitch work //  Working with start up companies

Brand identity design // Brand standards

Marketing collateral // Corporate reporting

Art direction // Product + food styling

Print advertising   //  Digital advertising


Art books // Brochures // Catalogue design

Social media strategy // Digital design + UI + UX

Experiential Retail // Trade show displays // POS 

Product development // Packaging design


With almost two decades of experience working in design communications, Kristina’s expertise lies in brand identity, art direction, packaging and retail design and advertising/social media for luxury and lifestyle brands.

Born in Toronto and growing up between Canada and Ibiza, Kristina was influenced by European as well as North American style and culture, graduating from Ontario College of Art.

Kristina spent several years working for top Canadian design agencies, XYZ Design and Mosaic Communications with clients including major consumer brands such as Coca Cola, The Body Shop, Allied Domecq, Bacardi Martini, Hasbro, Pepsi, and Labatt Interbrew. She also designed for fashion and luxury brands such as Four Seasons Hotels and Anne Klein Jewellery before moving to the UK.

Since moving into freelance consulting, Kristina has built up an impressive client list in the luxury brands sector including art directing David Linley’s brand look and feel covering all advertising and catalogue design as well as Diageo’s ultra-premium Reserve Brands and Guinevere Antiques.

Scope of work has included brand identity design and marketing materials for Rocco Forte Hotels, a packaging range for the Four Seasons George V Hotel in Paris, Maison Blanc, as well as brand identity design and collateral materials for top end London restaurants including Geales, Franco’s and Nozomi, concept work for LK Bennett as well as a global ad campaign for Nomination Jewellery, Italy, and packaging design for the incredibly successful Soulful Food Company, and the creation of the new sports makeup range, SPORTFX, for Sports Direct.

Kristina also designed and developed the brand for Gilpin’s Gin “World’s Best Gin” (World Drink Awards 2014). Gilpin’s Gin won “Best Label” in the 2012 UK Packaging Awards and a Gold Medal (Design) in the 2017 Bartenders Brand Awards for FincaXu Botanical Spirit.

Kristina’s passion for design + travel + art is a part of her lifestyle.


“Every client, every project,
I give my all to create something useful and beautiful.” KVG




Armani Casa

Baglioni Hotels


Blue Elvin Sportswear



Can Xuxu Hotel Ibiza

Common Wealth Market Malibu

Diageo Reserve Brands

Four Seasons Hotel Toronto

Four Seasons George V Hotel Paris



Guinevere Antiques

Inghams Travel

L&B London


Luke Irwin Rugs

Marvic Textiles

Nomination Jewellery Italy

OliviereWilson Skincare

Open Kitchen Vending Company

Oxley Robert Real Estate

Pacha Group

Pikes Hotel Ibiza

Rocco Forte Hotels

Rupert Bevan Furniture

Skydogs Ranch Malibu

Solid Nature

Soulful Food Company

SportFX Cosmetics

St Jacques London

Vanleles Diamonds

Vibrant Vegan Co.


Agrotrust  LLP

Crescendo Real Estate Partners

EMAC Capital

Infinity Q Quantum Computing



Mlex Insights

Partners Investment Group

THS Partners

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