A luxury Furniture & Accessories company.
Storyboarding, Art Direction, Design + Website design + Brochure design + Advertising
2008 - 2018
David Linley's company LINLEY, is a prestigious Furniture & Accessories shop located in London’s Belgravia.
I created beautiful communication pieces as part of
an annual cycle of brochure and catalogues
featuring different areas of the business: Furniture, Accessories and Interior Design.
For each one the design projects the process began with concept sketches + storyboards, then
moved on art direction of the photo shoots to designing the various brochures. Even selecting the paper and finishes for all LINLEY brochures was carefully planned
to truly represent the brand's DNA.
The all year marketing initiatives included catalogues, brochures, event communications,
digital design, new identity brand bibles, luxury packaging and advertising.
such as Christmas print adverts
for luxury publications were
art directed and designed
to promote new collections
and supported marketing
LINLEY required a full redesign of their
brand book and packaging.
I designed a range of packaging from a large matrix of boxes to ribbons and
shopping bags, starting with sketches
and mock ups to final designs and production.
Seasonal packaging was developed
for the Christmas period with alternative designs.
Suppliers were sourced in the UK
with the best techniques to create
LINLEY’s luxury packing offering.