Vibrant Vegan Co.

The VVco. is a dynamic progressive plant-based food business on the cutting

edge of the healthy eating movement.


Identity & Branding,

Printed materials, Digital & Web





VVCo is an oasis of great eating with 18 internationally flavoured recipes.

The brief was created a visually dazzling logo and range of packaging for frozen food ready to eat meals. The logo was designed as a twist on 70's California t-shirt graphics. The direction I chose for the new range was bold pop style graphics. Vegan branding can be so predictable - therefore yellow and pink became the hero colour for the brand.

The Packaging

Bright. Colourful. Sustainable.

Outer packaging consists of reusable and recyclable shippers with

internal freezer bags made from old blue jeans.

Brand book + website