Vibrant Vegan Co.

The VVco. is a dynamic progressive plant-based food business on the cutting

edge of the healthy eating movement.

Service

Identity & Branding,

Printed materials, Digital & Web

Client

VVCo.

Year

2019

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VVCo is an oasis of great eating with 18 internationally flavoured recipes.

The brief was created a visually dazzling logo and range of packaging for frozen food ready to eat meals. The logo was designed as a twist on 70's California t-shirt graphics. The direction I chose for the new range was bold pop style graphics. Vegan branding can be so predictable - therefore yellow and pink became the hero colour for the brand.

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The Packaging

Bright. Colourful. Sustainable.

Outer packaging consists of reusable and recyclable shippers with

internal freezer bags made from old blue jeans.

Brand book + website

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