SportFx Cosmetics

Innovative sports make-up range made for all women.

Service

Print, Art Direction, packaging design

Client

sports direct

Year

2015

sportfx logo.jpg

This was an amazing project. Groundbreaking.

From the first brief to executing the branding and and finaling seeing the packaging arrive in store, this was a full creative journey and brand 360º.

product development

product naming

packaging design

art direction

social media strategy

website design

display design

S logo_edited.jpg
wipes
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powder
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brow pencil
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spray
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lip
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mascara
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concealer
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cooling gel
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bb cream
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Product development

All created in Italy, the range of cosmetics is
waterproof and contains no baddies.